Jul 28, 2022
While the strategic one is to set long-term marketing objectives, the operational one is based on specific actions
In Medical Forum
Step 5: Share and keep improving The buyer persona is a reference for the entire company. When you finish defining it, share it with the rest of the organization in order to offer the best customer service. Listen to any improvement suggestions that may be made to you, especially if it is made by someone who has regular contact with your client. And, above all, do not stop improving your buyer persona . Follow the evolution of your product and your customers, check all the reports and stay tuned for news with the sales department. What works for you today may stop working for you tomorrow. Buyer persona examples So that you finish understanding how to put into practice the elaboration of a buyer person , we are going to work on two examples , imagining that your business was a training project called Robotic for Kids that tries to sell the practical whatsapp list teaching of basic concepts of science, technology , engineering and mathematics to the youngest in Barcelona. We can differentiate between two types of public that we must take into account when making a strategy. Although educational centers are a focus where to centralize the sale of services, the general public interests us because of the pressure they can exert when it comes to suggesting that they count on us and the monitoring they can do of our activity on social networks, where we will position ourselves as experts in the sector. On the other hand, fathers and mothers interested in our work are an audience that we must also value as potential readers of our blog and possible conversationalists on social networks. INNOVATIVE LAURA Director of an educational center Buyer persona: what it is and how to create it in five steps - thisisengineering raeng TXxiFuQLBKQ unsplash 1024x683 Highly valued by her peers, she is in charge of more than 15 teachers whom she encourages to bet on the comprehensive training of students.