Jun 22, 2022
In Medical Forum
I recently had the privilege of being one of many judges reviewing entries for the Content Marketing Awards. Reading the entries (12 each in two categories), I was Jewelry Retouching struck by the stark contrast between the best work – the top three in each category – and the bottom nine. I expected to see a gradient of many shades of gray; instead, there was a black and white difference between losers and winners. The hard part was picking a Jewelry Retouching champion from the top three because those three stood out like swans in a raven slay. Clear patterns emerged. Contest rules and basic ethics prevent me from citing specific examples. That absence, by my own standards, prevents this post from being a champ. I'm compelled to summarize the distinctions, but even as abstractions, the following themes can provide insight into what sets great content apart from grating content. 1. You must serve someone - but not yourself The weaker parts were clearly self-interested; I could practically hear product managers and PR people Jewelry Retouching whispering in editors' ears as they wrote. Product features, “secret sauces,” and obvious political agendas trumped audience relevance. The best work shone with a laser-like focus on Jewelry Retouching audience concerns, needs, and wants. When I read the Champions content, I felt confident that the authors really knew and understood their audience, so much so that they could pass as colleagues. They addressed their readers' hopes and fears without condescension and presented empathetic solutions to real challenges. The champ shone with a laser-like focus on audience concerns, needs and wants, says jonkranz Click To Buyer Characters You Want To Use: The 9 Essential Pieces 2. Plunge Deep Instead of Dumping Down Kitchen Sinks I applaud the ambition of much of the work I've seen. Production values were high and most content Jewelry Retouching creators tackled topics of organic interest to their audience. Poor work, however, took too long, spreading wide and thin: these pieces tended to say familiar things about Jewelry Retouching familiar issues. The champion's content promoted focus, digging deep to uncover new and unfamiliar insights or insights. Again, I cannot refer to actual contest entry. But here's a fictional example of different approaches: A Homeowner's Guide to Lawn Care vs. 3 Things Massachusetts Gardeners Need to Do Before Winter Comes.